Who is Navid Moazzez? If you have heard the name, maybe you’ve ever seen him referred to as the “King of Virtual Summits,” and you’re wondering what exactly makes him the grand high poobah of this new form of internet marketing?
Well, in short, he pretty much invented the concept of virtual summits and made a fortune. So, let’s start with that.
1 – Let Go of the Idea that Success is for Someone Else
Before getting into the nitty-gritty of virtual summits, it’s important to remember that you can do this. All it takes is time, perseverance, and a commitment to make your business stronger.
You may have heard the phrase “0 to 6 figures,” which is Navid’s slogan for reaping the success of online conferences. If you looked in the dictionary for the six figures definition, you wouldn’t see his face, because who uses a dictionary anymore? But if you used Wikipedia, well, chances are higher.
Before becoming an overnight success story, Navid worked a day-to-day job as a bank teller. He decided to learn how to make money online by himself and began researching what works and what doesn’t. He had no formal education in online business, online conferences, or any of the fields he would soon come to master.
And he had the same internet connection you do. Which means it’s time to start doing the homework.
2 – Reach Out with an Opportunity
The spine of a virtual summit is made up of the expert speakers – but how exactly do you interview a couple dozen experts (or more)? A contact number or email can be found on most personal websites – that’s not the hard part. What is difficult is getting an expert to read your email and agree to be a part of your virtual summit. Luckily, Navid has some advice for that.
In a YouTube interview, he explains that you have to frame your initial proposal as a “win-win” for the speaker. Basically, pitch their participation in the summit as a brand-growing opportunity for them. Sure, you’ll get their expertise and some of their audience, but they’ll get exposure to all of your audience, and the audiences of all the other speakers.
This also goes for the host of the virtual summit, e.g., the person interviewing the experts. They’ll have followers, and they’ll jump at the chance to get their name out there and raise awareness of their brand.
In this scenario, everybody wins, and the rising tide lifts all boats.
3 – Don’t be Afraid of Free
The idea of doing all this legwork – finding speakers, hosts, streaming services – and then handing your virtual summit away for free might seem a little daunting but fear not. Especially when you’re first starting out your virtual summit enterprise, remember that the competition for clicks is at an all-time high right now.
A free virtual summit with an interesting topic and educated expert speakers is a valuable resource that people will want to have access to.
Now, there is a profit method here – consider a dual-pronged approach. Navid Moazzez’s first virtual summit featured almost 90 expert interviews, which he released for free. However, he also offered a premium upgrade that did cost money and offered additional interviews, cut segments, and more.
Sometimes you offer the whole summit for free for a few days: this is an especially effective marketing tactic for a virtual summit that’s streamed live. Then, once the set time has elapsed, you throw snippets of various interviews online for free and drive potential watchers to a link where they can buy the whole summit.
So, the free version gets the word out, and when your conference goers are enticed, they’ll consider purchasing. Then, down the road when you’ve established yourself as a regular content-producer, you can even offer annual subscriptions that offer all present and future summits. That’s how you get the chance to make “figure money.” If you’re curious, the figure money definition is just what you think it is – six figures.
This method launched Navid’s career as a virtual summit coordinator, and it will work for your business, too.
4 – Treat Your Network Well
These experts you’re bringing in to interview aren’t just one-time content – remember, this business is a marathon, not a sprint. Experts know other experts, and if you’ve given your experts a good time and helped them build their brand, they’re more likely to come back. They’re also more likely to suggest your conferences to the other experts they know, and they could send them in your direction.
You are who you know, after all, and you can’t go wrong with an endless pool of happy experts.
The Virtual Peak of the Virtual Summit
If you follow these tips and continue to do your research on pioneers like Navid Moazzez, people might someday be asking you for the six figures definition. Remember that the key to virtual summits, like the key to most successful ventures, is to cultivate a network focused on helping each other out.
A favor can be forgotten, but a win-win situation is something your partners will always remember.