If you’re a life coach, it’s likely you do it because you want to help people live better lives. To do this, though, you need to get your name out there and let people know what it is that you do and how you can help them. That’s where marketing your business comes in. No business can survive without a marketing plan. When you’re determining how to market a life coaching business, you’re going to be doing all the same things other businesses should be doing.
Why Is Marketing Important?
Marketing is the way you build your brand, it’s the way you attract customers and make sales, and it’s the way you get the word out on your business. With the internet, marketing is easier than ever these days. However, some businesses are still missing out on key markets for attracting customers. Here are some things you should be thinking about when it comes to how to market a life coaching business.
1. Put Together a Package and a Message
Every business needs a message. What do you want to do for people? Your message needs to tell them what it is you can do for them if they hire you as their life coach.
You also need to have a marketing package, which may include some of the other items on this list. It should include a press release about your business and a business card, at the least. It depends on what you’re doing with it (sending it in the mail to a potential customer may warrant adding a coupon, while sending it to magazines in hopes of getting an interview will require some more information on your background and some sample questions you’re willing to answer).
2. Utilize Social Media
Social media is a great place to market any business. It gives you a chance to reach people all over the world, which can increase the income you make as a life coach. You don’t always have to be face-to-face with someone to help them out. You can use Skype or Google Hangouts and feel like you’re right there with them.
You should pick the social media sites that fit your demographics. Using too many social media sites for your business can be time-consuming. This article on Forbes lists some of the social media sites worth looking into and who is most likely to be using those sites.
3. Be an Author/Blogger
All businesses should have a blog associated with their business website. It’s a great way to let people see that you’re knowledgeable in your field. You can take it one step further by getting your articles onto other blogs and websites as guest posts.
As a professional in the field of life coaching, you may also want to consider publishing a book or two full of tips on how people can improve their lives with the help of a life coach, like yourself.
Networking is important, especially for independent businesses. Join a local networking group that meets up once or twice a month. It will give you a chance to learn what other professionals, not necessarily in the same field as you, are doing to get the word out. Plus, even other business professionals can use the assistance of a life coach.
Offer classes to teach people how to better their lives. You can teach online or off. Websites like Udemy offer a great platform for classes, and you can choose what price your class is worth. What will you teach people as a life coach? Teach them how to stay organized, how to stay focused, or whatever you think will help students/clients the most.
6. Run Ads
Advertising isn’t always cheap, but it is a necessity if you want people to know about your business. These days you have even more options for advertising, both online and offline. If your business has a local base, don’t choose to advertise online only. Get ads in the local paper and magazines too.
7. Use Snail Mail
You can get a little more personal than the internet by helping the post office stay in business. Send out postcards or even a monthly newsletter. People do still enjoy getting a card or note in the mail.
8. Get Out There
The more people see you and hear about your business as a life coach, the more they’re going to want to see what you can do for them. Sign up to speak at conferences. Motivational speakers are still popular. You can even do live videos on Facebook like a Ted Talks type thing.
You may also want to consider setting up at trade shows and business expos. Take lots of businesses cards and other marketing merch, like logo pens and postcards.
Never Stop Sharing
The key to marketing any business is to keep people seeing and hearing your business name. Share testimonials when you get them. Offer a deal for referrals. Determining how to market a life coaching business is all about deciding how you want to reach customers and which ones you want to reach.