According to statistics, only 32% of B2B marketers have a comprehensive content strategy written down. Unfortunately, there are no numbers on the B2C market that you as a coach are in, but chances are they are even worse! And content is king when it comes to building up your reputation as an expert and authority in your specific marketplace. So you need to become a content strategist.
But with 72% of marketers suggesting relevant content is their most effective SEO technique, it’s clear content strategist jobs are the key to a company’s success.
If you’ve been considering a role in content strategy, read on to find out what this involves and how you can sharpen your skills.
Content Strategist Job Description and Salary
Needless to say, at the heart of a content strategist’s day-to-day role is creating a strong content strategy for a client or business, meeting their unique objectives while targeting the end users’ needs.
In this role your duties may include (but are not limited to):
- Setting the tone of voice and style of all content for your brand
- Improving and strategizing how content is delivered and promoted
- Creating appropriate and specific content that’s in line with your brand’s targeted customer base
- Championing your entire content marketing strategy
- Establishing an editorial strategy so relevant content is being delivered consistently and across a wide range of channels
- Analyzing and measuring what is or isn’t working in the overall marketing and content strategy
Each role will differ depending on the type of company you’re working for and the level of experience required for the position. However, content strategist roles tend to fall into a specific area.
For example, if the focus of the role is on social media, you’ll be expected to conduct social analytics, create editorial calendars for all social channels, and draft examples of the type of social content required.
Alternatively, if the aim of your role is to relaunch a website, your duties will be tailored toward creating editorial guidelines, establishing a content matrix, and conducting comparative and content audits.
Want to see what salary could content strategist can expect? Just to see how much this work is worth?
6 Skills You’ll Need as a Content Strategist
If this role still sounds like the job for you, it’s important you hone your key skills to make sure you’re in with a chance of landing the job.
Here’s what you’ll need:
1. Great Copywriting Skills
It doesn’t matter how well you can organize, plan, or distribute content if you can’t write it well. Quality words are imperative to a strong content marketing strategy, so your copywriting skills need to be stellar.
Even if you’re not going to be writing the content on a regular basis, you still need to understand what quality writing is so you can step in and write things when required, and edit internal or external pieces that have been written by someone else.
2. Good Presentation Skills
After the content’s been written and it’s received approval, you’ll need to work out how it’s going to be delivered to your customer base. From in-depth guides to social snippets, each piece of content will have a specific aim, and it’s up to you to use your experience, research, and analytics to decide how it’s going to be delivered. And you’ll need to present this to your colleagues/bosses with conviction.
3. The Ability to Deliver Content Well
Now you’ve got backing for this content, you need to get it in front of your customers. Working with the internal marketing team or external marketing experts, you’ll know which channels this content needs putting on and why.
A single piece of content has the opportunity to skyrocket traffic to your website – if it’s delivered well and to the right audience.
4. Experience Putting Together Campaigns
If you’ve never put a plan together before, it’ll be difficult to be an effective strategist analyst. Employers will want to see experience in putting together, delivering, and executing outstanding marketing strategies. They’ll also want to know that you can analyze how these strategies perform before tweaking each strategy to gain more traction.
5. The Know-How to Turn Content into Money
It’s highly unlikely that your company is directly earning revenue from content – unless you’re working for a media company. Rather, your end goal is to use this content to encourage customers to invest in your services or products.
You’ll need to know how to communicate this goal to your team, monetizing the content you’re producing.
6. Exceptional Motivation and Drive
Because you’ll often be putting together strategies on your own, you’ll need to have plenty of motivation to get things done. Your boss will expect you to be able to take charge and make things happen, while also being able to communicate effectively with the rest of the team when you need to.
How to Stand Out from Other Content Strategists
Having all of the above skills is all well and good but you’ll also need to stand out from other people who have the exact same skills.
How do you do this?
By bringing your own unique personality to the table, too.
Show an interest in the company’s target market and goals, have exceptional attention to detail and remain calm under pressure.
Possessing these qualities and the passion to get ahead in your role will help you stand out from the crowd, boosting your chance of success as a content strategist.