Having to create relevant and engaging content consistently can drive you nuts. Where do you get all the ideas from? This can be quite overwhelming.
First, the best thing is to stick to a strict publishing schedule – at least once or twice a week.
So, how do you produce all this content? How do you make this happen without freaking out and getting overwhelmed?
And most importantly, how do you create content that is relevant for your prospective clients and consistent with your services so that you can make some sales from your content?
You see, everybody can produce crappy content fast, but it’s quite hard to produce great content, right?
So, let’s dive into it.
It all starts with an editorial plan.
There are different types of content that you can produce, and some need a lot of effort to produce others need less effort. Some are just crappy, and others are just amazing. So what you obviously want are the types of content that are easy to produce and are amazing, right?
So, here are some types:
1. Aggregator Post
This is a post where you just aggregate other people’s content in one post. And of course, you mention the source where you found the content and give them a link back! That’s important. You don’t want to steal content. You want to add value by bringing different things, e.g. reviews into one blog post to make it easy for your audience to consume. What you are looking for here is content that is already viral, that has lots of shares. Look for proven winners! And aggregate a bunch of it together! 3, 5, 10 … pieces of viral content in one blog post. And you tag the people that have created this content. And most likely they will share it again with there people, which will give you a lot of traffic! You find viral content with Buzz Sumo (http://buzzsumo.com). Just put your topic in and Buzz Sumo comes up with the most viral content.
2. Embed Reactor Post
All you do with the embed reactor post is – as the name already says 😉 – you embed something in your blog post! This could be a video, an infographic or a slide deck from slideshare. And then you just write what you think about it, in other words, you react to it. Maybe you don’t agree 100%, what is it that you don’t agree on? Or even if you agree a 100% what could you add to it? What is your view on the topic? If you embed a video, for example, you could also include a short summary of the video so that your readers don’t have to watch the whole thing. What is important though is that you look for something that already has a lot of views, a lot of shares or a lot of thumbs up.
Because it already has social proof!
3. Quote Post
I am quite sure you are familiar with this type of post. Look for a post that engages your audience. Maybe it’s controversial or it arouses emotions, maybe it’s funny. To make it stand out in the Facebook Newsfeed it’s best to give it a nice visual presentation. If you don’t have expertise in graphic design and you have nobody to outsource this to, try Canva (http://canva.com). This is a platform where you can create graphics for your posts for free without any technical skills. It’s easy to use and it produces awesome results.
4. Interview Post
If you don’t know what to write about or you have a topic but you don’t necessarily have the expertise to write about it, find somebody who has the expertise, reach out to them and do an interview.
5. Evergreen Post
There are 3 types of evergreen posts:
– Wikipedia like posts
– Crowdsourcing post
– Serial posts
These are posts that grow over time like Wikipedia entries. You start with a topic and write a complete blog post. And later on, when you don’t know what to write about, you come back to this blog post and add a new section to it. What is so amazing about this type of post is that you get more and more eyeballs on it over time. And – of course – every time you add new content to it, you’ll let your followers know!
You add new content to the post and keep everything under the same URL, that is important!
The goal here is: keep the same post living for a long, long time and send a bunch of traffic towards it over time!
Important: Start with a complete blog post that can stand on itself. Don’t throw out half-done things, that doesn’t work!
How the crowdsourcing post works is, you ask the same question to a few people, experts in the topic you are talking about, and aggregate the answers into one blog post.
Of course, you add at least their names to the blog post and give them a link back. And maybe you can even add a pic and their bio so that your audience knows who the expert is that you give exposure to your audience.
When you start a serial post, you want to outline the whole thing at first. You know exactly what you are going to write, you just start publishing the first part.
Start with one section and 3 or 4 weeks later publish part 2. Then mail it out again to your list! Notify your social media followers that you’ve published the next part.
You want the post-url of your post to be something like yourwebsite.com/your-topic. Your-topic is the keyword that you want the post being optimized for and this url will stay the same for all the parts of the serial that you plan to publish.
However, the title of your post may change.
Part 1: The headline of your post could be: “The Beginners Guide for [your topic]”.
Part 2: The headline of your post could be: “The Advanced Guide for [your topic]”.
Part 3: The headline of your post could be: “The Ultimate Guide for [your topic]”.
You might change the headline, but you NEVER EVER change the URL, that’s the point, you keep adding content to the same post!
Will it hurt your SEO if you update your title? No, the title itself is not that relevant, but of course you should have your main keyword in the title!
As always, the post URL, the title tag, the headline, the featured image and the body copy should be optimized for your main keyword.
And if you are not already doing it, use Yoast SEO plugin for your WordPress Site. Yoast is the number 1 WordPress SEO plugin out there. You get it here: https://yoast.com/wordpress/plugins/seo/
What’s important for all these types of posts is that you actually use a topic that is evergreen. If you post something about the latest and greatest cutting-edge technology, this will not work for very long :).
Which brings us to the next part of it.
Even the best evergreen topic needs a makeover every once in while. You may want to add other graphics to make it look more up-to-date or you want to add rich media. Take out what’s a little bit outdated! Add infographics if possible.
Then go out to your list and to social media and promote it again.