The fastest and most efficient way to create excellent content … without driving yourself nuts.
When you already follow me online for some time, you know that the core of what I teach is that the best way to get clients for your coaching business online is to help people get results in advance.
That’s why website content creation is so important.
This is a strategy that I have learned from my mentor Frank Kern. And the essence of this technique is that you help people with a problem they face by showing them how to solve it.
So, how do you do this?
Well, you teach something that people need help with.
You can do this in different ways, you can do a webinar, record a video or an audio, or you just write an article like this one here.
But I get it, the worst thing is the so-called writer’s block. You sit in front of your computer and stare onto a blank page not knowing how to start or even what to write about.
Content Creation Process
No worries, there is a simple process that you can follow.
To find out what people are looking for, you first need to know what people you want to reach. What is your target audience, who is your ideal client?
Your target market or target audience is all the people that benefit the most and the fastest from your work. And your ideal client is the person that you just would love to work with.
I don’t want to go deeper into this topic here, I cover this in another article. But that’s where you need to start.
Only if you know who that is, you can go and actually research what they are looking for.
One of the easiest ways is to follow your competition.
You need to know your target niche and you need to know who is the key player in that niche? Who is your competition? Start following all these leaders in your niche and look what they are talking about.
They’ve already done the hard work for your you!
They have done the keyword research, they follow what is trending and they answer questions that people have.
Make a list of all the ideas that you come up with that you want to write about and store it in a place that you can access any time you want to write.
So, now you have the topic that you want to write about, go to Google and YouTube and find everything that you can find about the topic. Go through it and decide what you want to include in your article and bookmark the videos and articles that write about these subtopics.
You need everything handy in place when you start writing.
This should give you enough content to write about. And the next thing is to organize and structure it. Create an outline for your article, or video or whatever type of content you want to put out. You have now a framework and a path that you can follow when writing your content.
This makes it so much easier for you to create the content.
Now you don’t stare at a blank page anymore. You now have the major topics that you want to go over.
Don’t you think it’s much easier to fill in the content?
You can make it even easier if you then think about what you want to include into each of these major topics. Write down a few things that come up for you that you don’t want to forget.
Now you are prepared to actually create your content.
Here are some suggestions to make this process as easy as possible for you.
Depending on what comes most easily to you, writing or speaking, you want to either audio tape your teaching or you just start writing. You can even do a video recording.
Regarding marketing, and that’s what we do, that’s why we are creating all this content the first place, a video is the most effective. The video is the most engaging, people just love watching videos and it’s so effective because it helps people to grasp, assimilate and understand your information much faster.
And our goal here is to help people, right?
And the other great thing about video recording is that you can reuse your content in different formats and distribute it through other channels. And no worries, deploying your content will not make people mad at you, because they see the same thing twice.
The opposite is right.
As you have your preference on how to create your content, people have preferences in how to consume your content. Some like to read, some like to watch videos and others listen to podcasts. And even if people get the same content twice.
Haven’t you read a book and when the movie came out, you went to the cinema and watched it and you were even totally excited about it.
You already knew what happened …
But you liked the book so much so that you wanted to watch the movie anyway.
Also, you know that repetition is the mother of skills, right?
Nobody remembers everything that he or she has read or watched. So, people are actually happy to get a little reminder. So, don’t worry, re-using your content will not ruin your reputation. In fact, it will make your content exponentially more valuable!
How to make video creation easy & fun
Oh, boy, I hear you.
Shall I record a video?
Yes, that’s exactly what I want you to do.
You don’t have to get in front of the camera to do this. What if you take your outline and the things that you’ve put down that you want to talk about and create a PowerPoint or Keynote presentation from it.
Put every major point in your outline on another slide and make bullet points for the things that you want to talk about. And then record yourself while going through your slides. That’s it.
If you like the video that you’ve created, you can use it and distribute it to YouTube and/or Facebook. If you don’t like it, well, you don’t have to use it. You can strip out the audio and use it for a podcast and you can use a service like rev.com or trint.com to transcribe the video/audio and use it as an article on your blog post.
To make the most out of your content follow the process below.
Content Re-purposing process
I have learned this process first from Mike Koenigs years ago.
- Create a video and post it on YouTube and Facebook
- Strip out the audio and publish the audio as a podcast on iTunes
- Use a transcription service to transcribe the video
- Use an editor to edit the transcription to make it more readable and more engaging. You can find an editor on fiverr.com
- Use another service on Fiverr to optimize your article for search engines (SEO)
- Use the edited and SEO-optimized article on your blog. (Embed the video, the audio and the transcription on your blog)
- Use little excerpts from your article and post it on Social Media to drive traffic back to your website.
I hope this was helpful for you. These are all content creation tools that help you crank out your content fast without you being overwhelmed and getting headaches from just thinking about it.