When most people think of content marketing, the first thing that comes to mind is writing a blog. Or perhaps they think of the content they would post on a social media platform.
But there’s another tool that’s easily forgotten, and that’s email marketing.
If you haven’t yet started an email newsletter that can be sent to your potential and current clients you’re missing out on a great opportunity.
Today, we’re going to look at why mass email marketing is so important for your coaching business and which bulk email service you should try.
Why Mass Email Marketing Is a Vital Component of Your Content Marketing Plan
Content marketing gives you an opportunity to put your brand in front of your target market. But the truly great thing about this type of marketing is that it’s not just about advertising.
With email content marketing you offer your target market something of value to them specifically.
Email marketing gives you the opportunity to personalize your message. It helps your audience get to know you better.
When you post a blog, you’re hoping to attract your ideal client. But once someone signs up for your email newsletter, you know exactly who you’re talking to. You know why they searched you out, what they need from you, and you know exactly how to help them.
Emails can be very personal. They make people feel like you are talking directly to them. They feel that the valuable information provided within the email is precisely what they need.
Additionally, when you get someone to sign up for your e-mail newsletters, you’re one step closer to turning them into a paying client.
The more personalized information your target market receives from you via email, the more interested they will become and the more inclined they will be to buy your product or invest in your service.
The success of your coaching business depends on getting paying clients. So then, take full advantage of one of the best tools to help you do that – email marketing.
Bulk Email Service – Our Top 3 Picks for the Best Mass Email Service
One of the advantages of a bulk email service is that it’s quite cost-effective. Another is that there are so many services to choose from.
Some services require a monthly or annual fee, while others are free. But even those that require a fee tend to offer a free trial. This gives you the opportunity to see if the service is good enough for you to lay down your cash.
Here are our top three picks for bulk email marketing service.
MailChimp is a popular choice because it’s a free mass email service. Once you hit 12,000 subscribers, though, you’ll have to start making monthly payments. Plans start at $10 a month.
The benefits of this mass email service include:
- Live chat support
- Free instructional videos
- An easy email creator
- Tracking and analytics
- It integrates with Shopify and WordPress.
2. Constant Contact
Constant Contact charges an annual fee but offers a free trial. It is one of the few services to provide a money back guarantee.
With this service you have unlimited emails, email templates, tracking and Google analytics, A/B testing, and social media marketing.
The service also allows for multiple users.
While not the cheapest of mass email services, ConvertKit is definitely not the most expensive.
There is a monthly fee, but with that fee, you get a lot of really great features.
ConvertKit is incredibly easy to use, even for beginners. And the support is fantastic. If you have any issues, you will get a lightning-fast email response from customer support.
You can easily create dynamic emails with this service, too, and provides a tag-based subscriber system.
If you’re just starting out and have reservations about email marketing, the ease of use and exceptional customer support should put your mind at ease.
With a Variety of Services and Free Trials, What Have You Got to Lose?
As was shown above, some mass email service providers offer free trials. Those trials can last as long as a month, giving you plenty of time to test them out to see if they are right for your business.
If you’re like the majority of coaches out there, you probably have a relatively small team. In fact, you might be operating your company as a solo-preneur. In either case, you need to utilize all of the resources at your disposal that will help your business grow.
More and more coaches now recognize how valuable content marketing (including email) is to their business. It is through their content that many of their clients are able to find them. Nearly 100% of consumers make purchasing decisions from their mobile device. Let them get to know you better through effective content and email marketing campaigns.