You have an idea or a product, and you are ready to release it into the world, but you are not quite sure where to start. Rest assured, it is not as scary as it may sound. Building a coaching business from the ground up is just like building any business. It takes time, effort, and a good plan of action.

We have researched, taken note of, and broken down some of the most critical steps to building your own coaching business.

5 Steps to Building Your Coaching Business

Building your coaching business does not need to be an overly complicated process. Consistency is vital as you will want to work at it every day, just like any business, and we have compiled the top five steps to help you get started.

1. Define Your Target Audience

The very first step you want to take is to define your target audience. Who are you looking to reach with your coaching business?

Are you a fitness coach? A life coach? A business coach? Once you have defined your title, you want to identify your audience. Are you reaching out to people in a particular age group? Alternatively, maybe a specific industry?

While some people will try to be the jack of all trades in their niche, it is essential to narrow down your area of concentration, so you will know exactly who you will be attracting.

2. Build a Community and Form Relationships

Once you have narrowed down your target audience, you will want to start building a community for your audience to gather to. Having a place where you are the leader is beneficial because it makes it easier for both current and potential clients to find you.

This community is where you will be establishing yourself as the authoritative figure, and in doing so, it will help others to learn to trust you and the knowledge or product you are providing them.

In most cases, your community will be online. Having a Facebook group, an Instagram page, and a set of well-thought-out hashtags can help keep your content organized and easily accessible to your audience.

Build a Community and Form Relationships Business

Photo credit to The Making of Men

3. Consistently Produce/Share Quality Content

Consistency is critical in building your coaching business, and this includes sharing and producing quality content for your community. While sharing content from top members of your community is a great way to get started, being able to create and share quality content of your own is how you will assert yourself as a leader in your niche and begin to build authority and trust among your clients and any possible future clients.

4. Create a Sales System

One way to get your coaching business off the ground is to create a sales system that works for you and helps to simplify your sales process.

The easiest way to do this is to think of your sales system as a funnel. A funnel is a way to get from point A to point C with easy-to-follow steps in between. The easiest way to think of a sales system/funnel is in the click-through process of a website. Here is a simple breakdown of how a funnel works:

  • Landing Page – The landing page is where you are bringing your potential clients to inform them of who you are and what you want to offer them. Remember, this is not about you – it is about the customer.
  • Sales Page – Once you have enticed a potential client with an offer that can help them, you want to break down what it is you are offering. Is it a webinar? A video series on “how-to” do something? Explain it here in the most exciting way possible. The goal is to get them to want to opt into whatever it is you are offering.
  • Thank You Page – Never forget this last step. You want to make your clients feel valued after all. They have opted into your offering. This is where you tell them how excited you are to start working with them because, again, this is about THEM, not YOU.

5. Build Your Social Proof

Social proof is often overlooked when it comes to building a coaching business. Social proof generally comes in the form of testimonials. This can make or break your coaching business. You want to provide valid proof that you know what you are doing, and the best way to do this is to showcase authentic feedback from those you have already had a chance to work with.

Roles You Assume When Building a Coaching Business

Roles You Assume When Building a Coaching Business

Photo credit to Inc.

When building and maintaining a coaching business, you will assume many different roles. In most cases, a coaching business is owned and ran by a single individual, so that means you will be wearing a variety of hats.


As a coach, you are a mentor. People are coming to you for advice and guidance. You are a leader, and you will need to act as such.

Head Marketer

Building a coaching business is all about marketing. You are selling yourself, your skills, and your services. As you grow your business, get ready to spend a good 80 percent of your time marketing to your audience on different platforms.

Lead Strategist

Like with any business, you need to have a solid strategy in place. The five steps we listed for building a coaching business are the components of a simple business strategy, and as you continue to grow and expand, you will want to work on your plan to stay relevant.

Building a Coaching Business Does Not Have to Be Hard

Building a coaching business may seem intimidating at first, but it does not have to be scary. Follow our five steps to building a coaching business to get you off the ground. By staying consistent, you are sure to see some success.

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