When you build your website, you don’t just want it sitting there gathering dust.
You want your coaching website to attract new clients.
Here’s the problem. Websites are a dime a dozen. This isn’t like the year 1999 where you could put up a website, spend hardly any time or money on advertising, and get a few coaching clients by accident through an online search.
You have a lot of coaching competition out there these days, and competition in general for visits to your website.
So, building your website isn’t just about making it functional. That should be a lot easier today than in 1999 thanks to tools like WordPress.
Today, building your website won’t matter unless you focus on quality content and messaging.
Don’t Just Build Your Website: Build Your Brand
First, before even touching your website, consider your coaching brand. This is all about your niche and your main message.
- What type of coaching do you do? Business coaching? Life coaching? Relationship coaching? Executive coaching?
- What is your target audience? New mothers? Seniors with a vision? Artists? Technology executives?
- What problem do you solve? Not enough time? Lack of purpose? Too much stress?
Answer these questions to create your own unique selling proposition and brand.
You should be able to put this together in a quick “elevator speech,” e.g.: “I coach empty nesters who are looking for purpose after their kids have left home.”
The Basic Information Your Coaching Website Needs
Think about what you might look for when searching for your own personal or business coach using an online search.
You want to know who this person is, what their credentials are, and whether they can help you.
And, unless you are filthy rich, you will want to know what their going rates are – can you afford them? So, make sure you have these boxes checked with your website content:
1. Niche or Unique Selling Proposition
That elevator speech we discussed a few paragraphs earlier? That should be front and center on your website.
2. About the Coach Page
You need to include a bio that is honest and engaging. You should also have a picture of yourself that represents your best you. The photo should be authentic to who you are.
If you aren’t the kind of woman to be perfectly coiffed with gobs of makeup and stiletto heels, don’t use that as your photo. Show yourself in a natural way and it will attract people who resonate with you.
Your “About” page should include your credentials, but don’t get too hung up on them. You would be surprised at how few people really care about your degrees and certifications.
When people resonate with you, they will resonate regardless of your training or the letters after your name.
Of course, credentials can help sometimes, but they are icing on the cake. This is coaching…people aren’t looking for a neurosurgeon.
3. Your Services – And How You Can Help
Your services pages shouldn’t just be generic “I do coaching” pages. Explain how you help people specifically.
This might include some packages that outline a program people can follow. This can be very attractive to people.
For example: “Getting Your Life Back on Track” 6-month Coaching Program
Success stories from past clients are also phenomenal. This adds weight to your promise that you can help clients.
4. Your Rates (and Any Specials)
Why hide your rates? Put your fees up on your website so you can stop wasting time responding to emails from people who aren’t really interested in paying you fairly.
5. Useful Content
Having a blog along with other content such as podcasts or videos can help people get to know you better. It gives them confidence in you as a coach and will help them feel more comfortable spending money on you.
6. Mailing List Signup
You absolutely must have an online mailing list, so you can follow up with people who have visited your website.
They might be interested in you, but could not hire you right away. If they can sign up for your list, and you email regularly, they can be nudged when the time is right.
Offer a freebie such as an ebook or MP3 audio to entice people to join your mailing list. It works!
7. Social Media Buttons
Only include your social media buttons for Facebook, Instagram, Twitter, etc. if you actively post on these venues. Otherwise, you will look like a dead business, and that’s not good.
However, if you do utilize these channels well, they can create wonderful leads for your business.
Now: Get Started and Build Your Website!
With the basic building blocks in place, you can have an effective life coaching or business coaching website that speaks to the clients you want to attract.
Keep it updated regularly with new blog posts to generate more interest and help with your search engine optimization. Good luck!