As a business owner, one of the best things you can do for your bottom line is to create a website.
According to a Bright Local Consumer Review Survey, 97% of consumers search the internet first to find local businesses.
This means that, when it comes to marketing, your best resource is going to be your website.
Instead of spending money on radio or print ads, make sure you focus first on creating an online presence.
To get started, you’re going to need to create some landing pages. To help you do that, you want to find the best landing page creator.
What Is a Landing Page and How Does It Impact Your Online Presence?
A landing page is also known as a destination page or a lead capture page. This is the page that people are directed to when they do a Google search for a product or service.
For example, if you Googled “life coach in Southern California,” you would have a list of websites to choose from. Each website that you click on will lead you to a landing page of that particular life coach.
Or, if you Googled “how much does a life coach in Southern California charge” you’d likely be directed to a different landing page for the same coaches.
The landing pages that come up are those that are relevant to your search. So, when you wanted information about local coaches, you were directed to one set of pages. But when you wanted information about prices, you were directed to the sales landing page.
Therefore, within one website you’ll have multiple landing pages. These include:
- The Home page
- The About page
- A Contact page
- A Product or Service page.
Another way your landing pages can make an impact is if you link it to an online advertisement. You’ve probably seen this before. You’re perusing Facebook and come across an ad for an interesting product or service. When you click on the ad, you usually end up on the landing page of the advertiser.
Your goal is to impress anyone who clicks an ad or a Google result and ends up on your website. If they like it, they’ll spend time getting to know you, your brand, and what you have to offer them.
That’s why finding the best landing page creator is so important.
The Best Landing Page Creator – Is There Such a Thing?
Look online and you’ll find an abundance of landing page creators. Small Business Trends lists, not one, but 15 choices for their list of the best landing page creators.
The reason there are so many options is that each service offers unique features that serve a variety of customers. What might be good for one business won’t be the best fit for another.
How can you find the best free landing page creator?
Set aside some time to see what the top-rated landing page creators have to offer and why people like them. See what fits with your coaching practice and what you want to achieve.
Here are three of the top landing page creators to start with.
Thrive Landing Pages
Blogging Wizard has given Thrive landing pages five stars, or a “spectacular” rating.
Thrive Architect is considered one of the fastest and most intuitive page creators on the market.
With this service, you’ll receive:
- Drag-and-drop editing
- Font customization
- Sales and Opt-in pages
- And so much more.
If you want options, you’ve got to check out LeadPages. They offer over 350 landing page designs. And the drag and drop feature makes creating your page incredibly simple.
Another perk: They make sure each page has a good mobile response.
Make sure you take advantage of the Leadpages free trial.
Wix Landing Page
The great thing about Wix is the payment options. You’ll get three choices: free, a monthly payment, or an annual subscription.
If your budget is tight, you can still create a beautiful and professional Wix landing page with their free service.
Wix is also one of the most reliable services on the market.
Never Forget How Important Your Website is to Your Business
Your website is one of the most powerful tools in your marketing toolbox. It tells visitors who you are and what you can offer them and is simply one of the best ways for people to find you online.
Yes, you can get some clients from social media, as well as radio and print ads. But with so many people online these days, creating a website is vital to getting your brand in front of your target market.
Don’t neglect your website. If you don’t feel comfortable creating one on your own, get some help. With all the wonderful tools on the market, though – some of which are free – it’s easier than ever to do it on your own.
Your website is the best representation of you and your brand. Don’t wait a moment longer. Get started today and introduce yourself to the world.